Crowdfunding Intelligence

The ultimate guide to raising investment funds on the internet

By Chris Buckingham

  • The bible for entrepreneurs and companies seeking investment through crowdfunding.
  • Crowdfunding is rapidly becoming seen as a mainstream channel for raising investment funds.
  • Contains unique access to the main players in crowdfunding – and their insights and advice into what constitutes a successful crowdfunding campaign.

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If you are ordering a copy from the UK and Europe, click here to order from Amazon UK


Dr. Ashok Ranchhod, PhD, FCIM University of Southampton

This book has been written in a very engaging and practical manner by Chris Buckingham, outlining the key things you need to understand about crowdfunding and how to apply these within your own context. No sensible idea or business proposition need go to waste with the possibility of crowdfunding and Chris leads you sensibly through steps to secure your funding to meet your needs and to fulfill your ideas. It is also clear about the possible pitfalls and the levels of success that you can expect. I thoroughly recommend this book to both people who are already in business and to those thinking of starting up something exciting.

Simon Whitbread - The Business Conversationalist

Crowdfunding is one of the biggest opportunities to come along to help any business change the way that they finance starting, developing and growing their business but many businesses get lost with the complicated concepts and trends that exist within this industry. Crowdfunding Intelligence cuts through these so that any business can take advantage and learn from Chris' experience.

Jane Gamble, Director of Studies, Solent University

As crowdfunding is gaining in popularity it is becoming more difficult to find an independent voice you can trust - Crowdfunding Intelligenece offers just that with clarity and depth.

About The Author

Chris Buckingham

Chris Buckingham is a researcher in crowdfunding and is the founder of Minivation, a leading consultancy that advises entrepreneurs on crowdfunding campaigns.

CrowdNexus - 28th May 2015 at CrowdShed |
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INDIEGOGOIndiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is an open platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related.

The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.

For more information visit, follow us on Twitter at and visit our Facebook page


We are kriticalmass. A social impact platform based in London. Our mission is to make ‘powering good’ easy, impactful and exciting for everyone.

We see the opportunity for crowdfunding to extend beyond just finding funds and believe in a holistic approach to crafting success stories. We do this by finding and attracting amazing ideas, stories and people, then enabling them to connect not only with funders, but skilled volunteers and well-aligned brands as well. We are the first platform that brings together crowdfunding, crowdsourcing and brand sponsorship to power good.

Live since March 2014, we have raised over £500,000 for our projects while collaborating with leading global brands like Sony, Amazon and Air France. We have also developed a strong base of over 500+ skilled-volunteers and have access to the leaders of the creative industry with our links to advertising agencies like BBH and leading creative schools around the world.

mums mean business

Mums Mean Business is a crowdfunding platform dedicated to helping female led-enterprises raise the necessary capital needed to start and grow successful and sustainable businesses. We are on a mission to unleash and invest in women's economic potential through entrepreneurship as a catalyst for positive impact to local, national and global economies.

We aim to provide the growing number of female entrepreneurs worldwide with a quadruple AAAA service: Access to Finance, Access to (business) Development Skills, Access to Markets and Access to Inspirational Role Models. Why? Because investing in women owned-businesses not only makes for smart economics and business sense, it’s also a direct investment in our common future.

Our vision is to be the ‘Global Funding Home’ for female-led enterprises: The first port of call for all their funding needs and much more.

Crowdsourcing Week

Crowdsourcing Week (CSW) is a global network dedicated to connecting innovative people and ideas from across all sec
tors. CSW conferences, summits and services focus on how crowdsourcing can address the needs of today’s leaders to bring about meaningful change. CSW founded and organizes the leading global annual conferences on the crowd economy, Crowdsourcing Week Global (April, 2015 – Singapore) and Crowdsourcing Week Europe (October, 2015 – Brussels).


Transmedia Storyteller Ltd is a technology and consulting company. It's the creator of Conducttr, a multi platform interactive storytelling tool. Use it to engage audiences with transmedia storytelling: Bring stories to life.

Clients include Canal+, Toyota, Harlequin Mills & Boon, Disney. For more information check out:


Madi is an Entrepreneur who founded and runs the Madi Group, a group of International private sector & not for profit companies, and NGOs.  The philosophy is to create innovative ideas tailored to local action which can achieve global impacts beneficial to a sustainable society.  She is also a member of The European Economic and Social Committee in Brussels.

Madi is a public speaker internationally, particularly in the field of entrepreneurship, female entrepreneurship, diversity; gender balance and her passion for corporate social responsibility CSR. Her presentations, spoken from the heart, motivate and inspire and seek to make others consider their ability to affect change.  It is now tagged #MadiEffect

 “You must be the change you want to see” Ghandi  - “no excuses” Madi


CrowdShed is an operator and provider of online funding platforms with a central-London hub bridging the divide between the internet and the people who make projects and businesses happen.

Since our 2014 launch we’ve worked with some amazing people, charities and businesses to celebrate and help fund the best intellect, creativity, culture, compassion and enterprise the UK has to offer.

CrowdShed can help you fund your ideas, inventions, businesses, dreams and good causes, and offers unique opportunities to invest in the brightest and best from around the world.

Find your funding. Fund something new.

To find out more, check out and follow us on Facebook and Twitter @CrowdShed

LOGO _TWITTER_BANNER_1We're an international crowdfunding consultancy, experts in consulting campaigns from start to finish. Crowdfunding services are our forte, whether you're seeking advice pre-launch or need a helping hand with a campaign that's already been funded, our experienced team will give you the best advantage in a competitive marketplace. We keep busy with lots of other things, from podcasts through to crowdfunded retail. Our exciting new e-commerce site is on the way in May 2015.

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Roland Harwood is Co-founder and Networks Partner at 100%Open, the global open innovation agency that works with the likes of LEGO, Unilever, Oxfam and Governments around the world to co-innovate with their partners. It was a spin-out from NESTA in 2010, the UK Innovation Agency and Investment Fund, where he was Director of Open Innovation. Graduating with a PhD in Physics from Edinburgh University, he has held senior innovation roles in the public and private sector. In addition has worked with hundreds of start-ups to raise venture capital and commercialise technology. He is a keen piano player and has produced TV and film music for SonyBMG. Last but not least, he is a proud and often exhausted dad of 3 kids under 8.

Hummus Broos

Hummus Bros was born on a glorious hot day in May 2003, when, as two college friends, we were searching for something filling and healthy that would taste great, and still leave some change for drinks at the Union Bar. Passing on the usual options of pizza or sandwiches, we stumbled out of a small specialist delicatessen with three basic ingredients: pitta bread, hummus and olive oil. In no time at all, the bowls of hummus were wiped spotlessly clean. "I could eat a good meal like that everyday!" someone remarked. We looked at each other and smiled - a dream was born: to open a place dedicated to hummus.

Hummus Bros is a London-based chain of restaurants serving healthy & tasty Mediterranean food. They cater for events & meetings and operate 50 popups a month.


Ben & Jerry’s is more than just euphoric ice cream! Through it’s Join Our Core programme, Ben & Jerry's recently became the first brand to launch a Europe-wide crowdfunding initiative supporting social entrepreneurs.

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If you are ordering a copy from the UK and Europe, click here to order from Amazon UK



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